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Cebe

History

Cébé… on top since 1892!

It was at the end of the 19th century, in the heart of the Jura Mountains where Cébé was born. Established by Jean-Louis Crestin-Billet in Morez, the cradle of French glasses creation and design, the brand with its "hardened" temperament was a pioneer in the manufacture of sports glasses. From the very beginning the brand was worn by numerous climbers on expeditions, and in partnership with them Cébé created products specifically adapted to the most extreme weather conditions! Some of the most famous names have forever left their imprint on the history of the brand, Walter Cecchinel, for example, who was behind the legendary range of glacier glasses of the same name, or Carl Benz, the founder of Mercedes Benz, who ordered made to measure driving glasses from Cébé, for both himself and his dog, at a time when the windscreen had not yet been invented!

In the forties, a time when skiing holidays were becoming increasingly popular, the brand naturally extended its activities to the production of helmets, goggles and glasses for winter sports as well as for water sports. It was between 1970 and 1980 that Cébé achieved world recognition by developing within the market for sunglasses and winter sports glasses. The five-time world downhill skiing champion Ingemar Stenmark, supported enthusiastically and passionately by Cébé from the very beginning, won many medals for the brand. Things snowballed from then on with sports and commercial successes coming fast and furious.

In May 2009 the small company from the Jura accelerated its efforts and became part of the American group Bushnell Outdoor Products. As specialists in optical products, the group provided it with R&D support commensurate with its ambitions and a window onto international development. Comfort, flexibility, ergonomics, frame and lens quality, are all qualities are synonymous with Cébé excellence worldwide. Sold in over 30 countries the name has become a true benchmark in sport and outdoor activities, amongst professionals and amateurs alike. With its human values, the brand has always been very close to athletes ever since it was established and actively supports more closely than ever before not only hardened champions but also promising young talent in their own specific field: Leslie Djhone (athletics), Anoine Deneriaz (downhill skiing), Julien Absalon (mountain biking), Marie-Laure Brunet (biathlon), Jérémy Prevost (free ride), Vincent Jay (biathlon), Marcel Zamora (triathlon)…

Today Cébé works both technically and stylishly alongside all sportsmen and women looking for pure adrenaline experiences. For all those who love ancestral know-how and the authenticity of the great outdoors. The fact that the brand is so successful is also due to its mindset: it determinedly sets its face to the future; Cébé is constantly looking for new horizons to conquer! 

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